Wingstop
Developed one to one personalized customer lifecycle CRM email journeys utilizing first party data
Developed and maintained a branded email design system in Figma, creating scalable templates and components that improved design consistency and team efficiency.
Partnered closely with account, strategy, and copywriting teams to deliver cohesive, insight-driven creative solutions aligned with client objectives.
Led client presentations, articulating creative vision and strategic rationale to build alignment, drive decision-making, and strengthen client partnerships.
Managed and mentored a junior designer, fostering strategic thinking, strengthening design execution, and improving team workflows through coaching, feedback, and effective project management.
March Madness email journey
Segmented sends based on customer lifecycle throughout the month of March.
Figma template design system
Redesigned design templates, created and implemented into Figma and created components, varients and type styles.
CRM emails
Click on animation to enlarge and scroll through emails. Concepted, strategized, animated and laid out emails.