Ovid
Ovid is an integrated healthcare platform providing medical literature, research resources, and clinical tools to support healthcare professionals, researchers and students.
The ask: Leverage Ovid’s roots to relaunch the platform to the medical community as a modern medical innovation hub that appeals to both veteran librarians and the next generation of users. Make Ovid cool again.
Partnered with copywriter to develop diverse branding concepts and present creative directions to key stakeholders.
Collaborated with account and strategy teams to translate client objectives into thoughtful, strategically aligned creative solutions.
Worked cross-functionally with creative and production teams to develop and execute branded video content.
Concepting phase
To answer the ask, I explored the color palette, punched up the saturation, leaned into use of graphic shapes, transparencies and gradients. The concept winner utilized beautiful scientific imagery with a clean and modern logo that was also used as a copy tool throughout the branding.
In-sitchu tradeshow mockup
This mockup was created to show stakeholders how all elements can work together to create a cohesive experience, utilizing print pieces, digital aspects and signage.
Branded video
Worked closely with a writer and producer to bring my storyboard to life. I sourced audio, voiceover talent and video footage.
