Blue Cross Blue Shield of Alabama

Lead designer overseeing the creative team, project workflow and day-to-day design direction.
Developed and directed conceptual campaigns supporting Annual Open Enrollment Period, Small Group Enrollment (for both member and administrator-facing audiences), and Dental initiatives.
Created integrated campaign assets across print, direct mail, landing pages, CRM email, paid social and digital display ads.
Regularly presented creative concepts and campaign directions to clients, translating strategic objectives into compelling visual solutions, often with multiple different design options per deliverable.
Oversaw print production and proofing, ensuring creative quality, accuracy, and consistency through final delivery.

Open Enrollment Period Campaign
This campaign was segmented amongst family vs individual plans as well as retention, aquisition and winback audiences spanning from pre-enrollment to urgent messaging.

Small Group Member Campaign
This campaign focused on small business memberships.